NeuroVisual Medicine Privacy Policy
Last Updated: April 15, 2025
Vision Specialists Institute, LLC (DBA NeuroVisual Medicine Institute) (“NeuroVisual Medicine,”
“we,” “our,” and/or “us”) values the privacy of individuals who use our website and related
services, including Vision-Specialists.com, custom lens ordering tools, and affiliated applications
(collectively, our “Services”). This Privacy Policy (“Privacy Policy”) explains how we collect, use,
and share information from users of our Services (“Users,” “you,” and/or “your”). Throughout this
Privacy Policy, we may refer to users who are healthcare providers as “Provider Users” and
users who are patients as “Patient Users.” By using our Services, you agree to the collection,
use, disclosure, and procedures this Privacy Policy describes. In addition to this Privacy Policy,
your use of our Services is also subject to our Terms of Service:
https://www.vision-specialists.com/terms-of-service.
Personal Information
For the purposes of this Privacy Policy, “Personal Information” means any information about an
identifiable individual, including any information that directly or indirectly identifies such
individual.
Health and Social Services Information
For the purposes of this Privacy Policy, “Health and social services information” is sensitive
information that makes it possible, even indirectly, to identify an individual who has one of the
following characteristics: (i) it concerns the person’s physical or mental health and its
determining factors, including the person’s medical or family history; (ii) it concerns any material
taken from the person as part of an evaluation or treatment; (iii) it concerns the health or social
services offered to the person; (iv) it was obtained in the performance of a function provided for
in the Public Health Act; or (v) any other characteristic determined by government regulation. In
addition, information allowing the identification of a person is health and social services
information when it is attached to information referred to in the present definition or when it is
collected with a view to the registration, enrolment or admission of the person concerned in an
institution or to his being taken in charge by another organization in the health and social
services sector.
Personal Information Management Program
In order to protect your Personal Information, we have put in place policies, practices, and
procedures relating to the management of the Personal Information we hold.
These internal policies and procedures govern the collection, use, disclosure, retention, and
destruction of personal information, as well as complaint handling, information security, and data
governance at NeuroVisual Medicine. They also provide the framework for the implementation
of Privacy Impact Assessments, where required, as well as the prevention of and response to
potential privacy incidents. All these policies and practices have been approved by our Privacy
Officer.
The collection of your Personal Information through our Services complies with the
requirements of this program.
Privacy Officer
Our senior executives have delegated the management of the Personal Information
Management Program to the Data Privacy Officer. Their duties consist of managing and
monitoring NeuroVisual Medicine’s internal Personal Information Management Program.
It is the Data Privacy Officer who approves and implements privacy policies and procedures,
ensures their proper functioning, and reports to NeuroVisual Medicine senior management on
the effectiveness of the program.
It is also the responsibility of the Data Privacy Officer to provide you with the necessary support
in the event of a question, complaint, challenge, or request relating to the protection of Personal
Information:
Data Privacy Officer
Vision Specialists Institute, LLC (DBA NeuroVisual Medicine)
2550 South Telegraph Rd, Suite 100
Bloomfield Hills, MI 48302
United States of America
contact@neurovisualmedicine.com
We are committed to responding promptly to your requests.
Upon receipt of a request, the Data Privacy Officer will conduct an investigation. If the complaint
is justified, the situation will be corrected. Regardless of our conclusion, we will keep you
informed.
Basis for Processing Personal Information
NeuroVisual Medicine needs to collect and process some of your Personal Information in order
for you to use our Services.
When we collect your Personal Information, we ensure that we collect only the information
necessary to fulfill one of our purposes, which has been previously disclosed to you, for
example, in this Privacy Policy. We use Personal Information in accordance with the privacy
laws applicable to our business.
The following is a description of the basis on which NeuroVisual Medicine collects and
processes your personal information:
Your Consent
As required by applicable privacy legislation, NeuroVisual Medicine collects the majority of your
Personal Information on the basis of your voluntary consent, favoring collection directly from
you.
For example, NeuroVisual Medicine undertakes to obtain your explicit consent for the collection
of any Sensitive Personal Information.
Other Permissible Legal Basis, Such as the Performance of Our Contracts
As permitted by applicable privacy laws, NeuroVisual Medicine may collect Personal Information
without your express consent, for example, to comply with obligations under applicable laws or
to fulfill our contracts.
Information We Collect
Depending on the nature of your activity through our Services, we may collect a variety of
information from or about you or your devices from various sources, as described below.
1. Information You Provide to Us
Registration and Profile Information. When you sign up for an account or register to use our
Services, we may ask you for your name, date of birth, email address, and phone number.
Communications. We receive information about you when you contact us directly and/or sign
up to receive updates from us. For example, if you contact us through our website, request an
appointment with a provider through the website, we may collect your name, email address,
phone number, the contents of your message, and any attachments you may send to us. We
also collect information such as your name and email address when you request to receive
updates from us or otherwise request that we contact you directly. Similarly, if you request to
download content from our website (such as one of our white papers), we collect your name,
email address, city, state, and zip code. You can unsubscribe from our promotional emails via
the link provided in the emails.
Careers. If you decide that you wish to apply for a job with us, you may submit your contact
information and your resume online. We will collect the information you choose to provide on
your resume, such as your education and employment experience. You may also apply through
LinkedIn. If you do so, we will collect the information you make available to us on LinkedIn.
Intake Questionnaires. If you are a Patient User and complete our intake questionnaire (often
referred to as a Lifestyle Index), you will be asked to provide certain information regarding your
symptoms, as well as demographic information including your name, date of birth, email, and
phone number. This information will be shared with your healthcare provider to facilitate
providing you our Services.
Information We Collect When You Use Our Services
Location Information. When you use our Services, we can infer your general location
information, for example by using your internet protocol (IP) address.
Device Information. We receive information about the device and software you use to access
our Services, which may include IP address, web browser type, operating system version, and
device identifiers.
Usage Information. To help us understand how you use our Services and to help us improve
them, we automatically receive information about your interactions with our Services, like the
pages or other content you view and the dates and times of your visits.
Patient Users Information. When you use our Services with a Patient User, we can collect the
information you provide to the patient management system. This information can be the patient
ID, name, last name, date of birth, prescription information, and is categorized by NeuroVisual
Medicine as Health or Social Services Information.
Information from Cookies and Similar Technologies. We and third-party partners collect
information using Cookies, pixel tags, or similar technologies. Any Personal Information we
collect using Cookies or on our behalf is treated with the same level of confidentiality as any
other Personal Information we hold.
Essential Cookies. These Cookies are necessary for the operation of the Services and
provide basic functions.
Non-Essential Cookies. Non-essential Cookies provide certain functionalities for analytical or
advertising purposes. We will ask for your consent before using these Cookies.
Information We Receive from Third Parties
We may receive additional information about you, such as demographic data, from third parties
such as data or marketing partners and combine it with other information we have about you,
with your consent or if permitted by law.
With your consent, healthcare professionals using our Services may also provide us with your
vision correction prescription information and NeuroVisual Medicine Evaluation results.
How We Use the Information We Collect
We use the information we collect to:
- Provide, maintain, and improve our Services
- Give healthcare professionals access to NeuroVisual Medicine Services
- Personalize your experience
- Communicate with you
- Prevent fraud and maintain compliance
- Fulfill other purposes for which you have consented
How We Share the Information We Collect
Your Personal Information will not be sold to third parties.
We may share your Personal Information with:
- Employees and officers of NeuroVisual Medicine
- Providers you select
- Vendors and service providers assisting in our Services
- Analytics partners such as Google Analytics
- Authorities or agencies as required by law
Retention and Destruction of Personal Information
NeuroVisual Medicine will retain your Personal Information only for as long as necessary to
fulfill the purposes for which it was collected or to comply with legal requirements. After such
period, your Personal Information will be destroyed, deleted, or anonymized.
Your Rights Regarding Your Personal Information
Depending on applicable laws, you may be entitled to:
- Access and correct your Personal Information
- Request deletion or portability of your data
- Withdraw consent at any time
- File a complaint with a privacy authority
To exercise these rights, contact our Privacy Officer at contact@neurovisualmedicine.com.
Security
Your Personal Information is hosted by service providers who use reasonable security measures
to preserve the integrity and confidentiality of your data. While we follow industry standards, no
data transmission or storage system can be guaranteed to be 100% secure.
Minor’s Privacy
We do not knowingly collect or use Personal Information from minors under 14 years of age.
Parents or guardians may contact us at contact@neurovisualmedicine.com to review or delete
data provided by a minor.
International Visitors
Our Services are hosted in the United States and intended for visitors within the United States.
If you access our Services from other regions, you consent to the transfer and processing of
your Personal Information in the U.S.
Changes to this Privacy Policy
We will post any adjustments to this Privacy Policy on this page. If we materially change how
we use or share Personal Information, we will notify you through our Services, by email, or other
communication.
